Showing posts with label Heston Blumenthal. Show all posts
Showing posts with label Heston Blumenthal. Show all posts
Thursday, July 22, 2010
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About Me
- Jason Whitehead
- Young and talented, Jason Whitehead is best known in Cape Town as private chef to celebrities and the rich and famous. With 15 years in the industry Jason is no newcomer to the restaurant scene. He has worked with some of Cape Town’s best known eateries, both in the kitchen and front of house. His good looks, confident outgoing personality and experience in marketing and branding lured him out of the kitchen and onto the floor as the face of many up market restaurants. Jason has also consulted to struggling restaurants, reviving their menus and creating marketing strategies to get them back on the map. When asked about his cooking style, Jason says: “I am big on keeping it simple and uncomplicated, but presenting it beautifully. As much as Ferran Adria fascinates me, I don’t think that cooking should be performed in a lab. I love unusual combinations, but try not to complicate things too much. I like to show people that cooking should be fun and not intimidating.”
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